SOHO WARHOL LOFT PLUS STREET-LEVEL GALLERY FOR FASHION & RETAIL
SoHo, Manhattan · 5,250 sq ft · loft plus street-level gallery
About this venue
This SoHo cast-iron building pairs an upstairs loft with a street-level gallery across roughly 5,250 sq ft on multiple levels — a combination private hosts use for high-end celebrations and dinners, and that fashion, cultural and brand teams use for launches, presentations and exhibitions. Inside are wide-plank wood floors, marble accents and a distinctive interior fountain, with oversized windows and high ceilings over flexible open floor plates. Retail-grade electrical, separate zones for back-of-house, staging, glam or storage, and unusually good SoHo load-in keep production practical, while the building's creative heritage from the Warhol and Grace Slick era gives the room a story guests recognise.
This iconic SoHo cast-iron loft carries the creative energy of the neighborhood's artistic past—part of the same cultural landscape that drew figures like Andy Warhol and Grace Slick to the area. Today, it combines that heritage with a refined, production-friendly aesthetic featuring original industrial details, wide-plank wood flooring, marble accents, and a distinctive interior fountain that adds character without distracting from the space's clean lines. Flooded with natural light from oversized windows, the loft offers multiple shooting angles and a versatile layout ideal for film, photography, fashion, interviews, and branded content. The space blends authentic SoHo architecture with modern functionality, creating a backdrop that reads beautifully on camera while remaining practical for crews and clients. Strong power, smooth load-in/out, and flexible staging zones support full-scale professional workflows. This Landmark SoHo retail and event space spans approximately 3,000 sq ft across the main levels, with an additional 2,250 sq ft basement, totaling ~5,250 sq ft. The multi-level layout is particularly well-suited for brand activations, retail pop-ups, exhibitions, and experiential events. The combination of wood, marble, and original architectural details offers a sophisticated canvas for premium presentations and immersive installations. Distinct zones allow for guest-facing areas on the primary floors and dedicated back-of-house, storage, greenroom, or production control space below. The creative legacy of the area—echoed by the Warhol/Slick era—adds cultural depth and authenticity that resonates with fashion, music, tech, and art clients. The aesthetic strikes a balance between historic SoHo character and clean, contemporary design, making it ideal for productions and events seeking a high-impact look.
What this space is used for
- Luxury and streetwear retail pop-ups
- Product launches and brand activations
- Fashion presentations, previews, and lookbooks
- Gallery exhibitions and cultural programming
- Experiential marketing installations
- Film, photo, and commercial production
- Press days and influencer events
- High-end private events
Good to know
- What makes this different from a plain SoHo white-box?
- It is an authentic cast-iron interior — wide-plank wood flooring, marble accents and an interior fountain feature — rather than a stripped gallery shell, and it spans multiple levels including street-level frontage.
- Is there back-of-house space for catering, glam or staging?
- Yes. Separate zones can be used for back-of-house, staging, hair and makeup or storage, so service and guest areas stay apart.
- Can we cook and serve alcohol at a private event?
- Alcohol, cooking and external catering are all permitted, and the building carries retail-grade electrical for catering and production equipment.
- How is access and load-in?
- Load-in is strong for SoHo and the street frontage sits on a high-traffic corridor. Interior access between levels is by stairs, so plan heavy or oversized items with us in advance.
Visits are by appointment
Tours and bookings at this venue are by appointment only — we schedule private walk-throughs around your date and never list a public street address online.
Tours and bookings are by appointment only. Venue locations are shared privately at borough and neighborhood level; we never publish a venue street address online.